The Rising Cost of PPC Advertising

If you are advertising with Google Adwords, you probably know all to well about the increasing costs of PPC (pay per click). Thanks to intense competition, bidding wars, and click fraud marketing cost for this type of advertising has skyrocketed over the past few years.In a study by Atlas Institute it was reported that in this type of advertising there is a 40% drop off in clicks between the first and second ad positions and a 87% drop off between the first and tenth position. With these numbers

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The Rising Cost of PPC Advertising

Posted by on Jul 16 2009 in Adsense

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